Introducing Before/After for measuring the impact of changes

Before/After

See how your numbers changed before and after a change

"Did changing my posting time improve engagement?" "Did the new writing style work?" Just set a start date to automatically compare the numbers before and after. Verify the impact of your changes with data.

Automatic comparison

Impressions, engagement rate, and more are totaled automatically for the periods before and after the start date

Change-rate chart

See how each metric changed at a glance

Time-of-day analysis

Compare the distribution of posting times before and after

PDF report export

Download and share the comparison as a PDF

How to use it

1. Click "Start a new measurement" and set a name and start date
2. Keep posting while you try the change
3. Check how the numbers change before and after in real time
4. When the measurement is done, save the results as a PDF report

When to use it

• To verify the impact of changing your posting time
• To see how people respond to a new writing style
• To measure the impact of a hashtag strategy
• To compare numbers before and after a campaign

Tip: The Before period can be set from 7 to 30 days. Having enough posts before the change starts makes the comparison more accurate. You can also exclude specific posts to remove outliers from the analysis.