Visual analytics for ego search

Ego search visual analytics

See the full picture of your mentions with data

We added analytics that visualize ego search results from multiple angles. Understand mention trends with data, including topic makeup, author attributes, and time-of-day distribution. It saves time on planning and research.

Mention trends

An area chart shows mentions over time so you can spot peaks at a glance

Topic map

A pie chart shows which topics people are talking about and how they break down

Author attributes

Visualize authors' follower size, region, device, and account age

Frequent words

A ranking of keywords that appear most often in mentions, to help you discover related topics

Time-of-day distribution

See what time of day mentions peak and when reactions come in

Period filter

Narrow the analysis period freely and compare how trends change over specific periods

Ways to use it

Check how your brand name is mentioned regularly and catch changes in reputation early

Analyze campaign response with the topic map and make its impact visible

Understand who is posting and check how well you reach your target audience